Real Estate Website for Property Listings

When this organization came to Impactful, they were looking to overhaul how real estate developers connect with agencies and end buyers. You can have top-tier properties, a strong developer network, and excellent service, but if your platform creates friction, users will quickly disengage.

There was no unified system for developers to list and distribute their properties. The existing process was fragmented — listings were often managed through spreadsheets, emails, or outdated tools, making collaboration with agencies inefficient and error-prone. Developers struggled with visibility, while agencies lacked up-to-date inventory and a standardized way to access new projects.

Much of the communication and listing distribution relied on manual coordination, leading to delays, duplicated effort, and missed opportunities. Without a shared portal, there was no easy way to streamline property updates, manage partnerships, or deliver a consistent buyer experience.

As a first step toward transforming their digital presence, the organization partnered with Impactful to create a centralized, modern solution that would simplify collaboration, improve listing accuracy, and deliver a best-in-class experience across the real estate ecosystem.

To build a solution that truly addressed user needs, we focused on two key phases: deep user research and fast, iterative delivery. The process began with understanding pain points and ended with a rapid launch that enabled continuous refinement based on real feedback.

Research

We started by working closely with developers and agency partners to understand their pain points, current workflows, and expectations for a better solution. Interviews and rapid feedback cycles helped us identify key friction areas — from how listings were managed to how information was shared across the ecosystem. This insight shaped the foundation for a focused, user-centric product.

Delivery

We adopted an iterative delivery approach with weekly releases to maintain momentum and flexibility. Each sprint delivered tangible improvements, validated by users in real-time.
The first working version was launched in just three weeks, enabling early adoption and valuable usage insights while we continued evolving the product.

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The goal was to create a flexible platform that could serve both developers and end users — improving collaboration, reducing manual work, and delivering a seamless property browsing experience. To accelerate time to market, we strategically combined custom development with low-code tools where appropriate.

• Developer Portal
  Built using a low-code solution, the portal enabled real estate developers to easily manage property listings and share them with multiple agencies.
  Benefits of the low-code approach included:
  
  • Faster time to market — rapid prototyping and launch without compromising functionality.
    
  • Lower maintenance overhead — business users could manage and update listings with minimal technical support.
    
  • Easier iteration — new features and workflows were added quickly in response to user feedback.
    
    
• Public Website
  A modern, intuitive site designed for property seekers:
  
  • Saved Searches – users can quickly revisit preferred search filters.
    
  • Email Alerts – automatic notifications for new matching listings.
    
  • Fast Browsing Experience – optimized loading, filtering, and navigation.
    
  • SEO Optimization – listings and pages were structured to maximize organic visibility and drive qualified traffic.